1.5 Million Nights of Better Sleep
By: Matt Lombardi, Co-Founder
I co-founded Beam with one goal in mind: to help people experience what better feels like by improving their wellness.
When we launched Beam in 2018, we only had two products — our CBD oil, The One, and a CBD topical called The Fixer. One addressing general wellness, the other recovery. We knew we were going to expand, offering a wider range of products to target specific needs, we just didn’t know what those needs would be.
This is the fun part of launching a DTC start-up: your customers will help illuminate your path. We got to see how they reacted to products, and what their routines were missing. One desire in particular kept coming up — the need for better sleep.
It’s no surprise. According to the CDC, 70% of adults in America have trouble sleeping. Poor sleep has the potential to lead to a host of issues including irritability, brain function, low energy, and obesity. But beyond stats, we all know that when you’re not sleeping well, it feels impossible to be your best self. So, we decided to solve that.
I called Beam’s other half and co-founder, Kevin, and we came up with a game plan to create an effective product to help people fall asleep, stay asleep, and enhance the quality of sleep through combining the best natural and organic ingredients.
The irony is that in creating that sleep product, we spent many sleepless nights doing deep dives and research, pouring over testimonials and sourcing ingredients. Finally, after months of exploration, we launched Dream, an all-natural sleep supplement that not only helps you fall asleep but deepens the quality of those 8 hours. Along with making it effective, we made it equally as delicious. Dream is a warm cup of sugar-free hot chocolate to cap off your day.
It’s been just over a year since we launched Dream and I’m proud to say that we’ve helped people achieve 1.5 million nights of better sleep. And yes, those 1.5 million nights lead to 1.5 million better days.
“My life changed with Beam Dream. I’ve never slept so restfully and now, I’m a better person the next day.” - Steve, Medford MA
Many of our customers have found us through our incredible partners like 5x Crossfit Games champion Mat Fraser, and we’re grateful to have such a strong bond with some of the best athletes in the world, but it’s a product that transcends elite athletes and one we think everyone can benefit from.
And now, we’re setting our sights on 5 million nights of better sleep by the end of 2021. We hope you join us.